Advertising does not eat, enjoy the product.
Advertising does not smell, feel the fragrance.
Advertising does not ring, examine the design.
Advertising is not the answer, creates another question.
Advertising not conquest, persuades.
Advertising is not destiny, it has target.
Advertising does not hear noise, you hear noise.
Advertising does not speak, sends verbal message.
Advertising does not address, looking square.
Advertising does not listen, decodes the message.
Advertising have no idea, does brainstorm.
Advertising does not receive reply, receive feedback.
Advertising is not memory, is register.
Advertising does not read, deciphers the code text.
Advertising does not ask, do research.
Advertising does not hear music, listen soundtrack.
Advertising is not listed, has mailing.
No advertising copy, is inspired.
Do not see outdoor advertising, outdoor media sees.
Advertising does not manage, is test-drive.
Dies not advertising, is its life cycle has reached the end.
Thank you, Cbittar.
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August 18, 2009 | Categories: Just Marketing | Tags: Advertising, be, Brainstorm, Feedback, Fragrance, Inspired, Life Cycle, Listen, looking, Mailing, Media, Noise, Outdoor, Persuades, Product, Publicity, Question, Reached, Speak, Target | 1 Comment
We will see in the post today, a vision techniques and simple as customers look at the whole concept of our proposal value. Below the characteristics of the value and benefits by customer.
Feature value for the customer.
- Mandatory: Varies according to customer’s perception
- Contextual: Varies depending on the situation of purchase and available alternatives
- Mutidimensional: Customers evaluate the benefits in economic terms, technical, functional, psychological.
Benefits of the Product.
- Economic value: money, if the client feels like the quality of competing products, choose Cheaper by the economy.
- Functional value: tangible characteristics (attributes, design, durability, applications).
- Psychological value: intangible characteristics such as brand, trust, reputation, relationships, experience.
With this we can summarize the view of the customer, the value of the offer in the following equation : Perceived value = perceived benefits / perceived costs.
In the next post will most detalhhes about what are and are classified as the benefits of the product and the cost is.
Thank you, Cbittar. | Source Study: FGV Management
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July 13, 2009 | Categories: Brand Maketing | Tags: Benefits, Development, Management, Product, Value | Leave a comment
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