Posts tagged “Important

Clients who understand?

What makes you happy *
Banks
– Agility in troubleshooting
Telefonia Celular
– Time to solve problems
– Rates
Car Insurance
– Response time and solution in case of accident
Subscription TV
– Number of channels available in the basic package
– Variety of available channels in the basic package
Supermarkets
– Benefits of the program of loyalty
– Variety of brands and products
– Cost of products
– Additional Services
Internet Home
– Speed to download files
– Variety of plans offered
– Cost of service
– Troubleshooting / Complaints
– Assistance of staff

If a satisfied customer is not necessarily a loyal customer, even more difficult for brands to create an emotional bond with them. Satisfaction is an important point for the retention of customers, but now there are several factors that help the customer choose your brand.

What makes you happy *

Banks

  • – Agility in troubleshooting

Mobile phone services

  • – Time to solve problems
  • – Rates

Car Insurance

  • – Response time and solution in case of accident

Subscription TV

  • – Number of channels available in the basic package
  • – Variety of available channels in the basic package

Supermarkets

  • – Benefits of the program of loyalty
  • – Variety of brands and products
  • – Cost of products
  • – Additional Services

Internet Home

  • – Speed to download files
  • – Variety of plans offered
  • – Cost of service
  • – Troubleshooting / Complaints
  • – Assistance of staff

What makes you unhappy *

Banks

  • – Requirements to obtain or use products
  • – Difficulty to conduct transactions online
  • – Lack of agility in the solution of problems

Mobile phone services

  • – Time to solve problems
  • – Rates

Car Insurance

  • – Response time and solution in case of accident

Subscription TV

  • – Number of channels available in the basic package
  • – Variety of available channels in the basic package

Supermarkets

  • – Benefits of the program of loyalty
  • – Variety of brands and products
  • – Cost of products
  • – Additional Services

Internet Home

  • – Speed to download files
  • – Variety of plans offered
  • – Cost of service
  • – Troubleshooting / Complaints
  • – Assistance of staff

* Source: Ipsos

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Viral Marketing an Important Decision.

Have you heard of Viral Marketing? As important as keeping the finances in order, create an identity with the customer is key. Not afraid to bet all my chips that the most effective Viral Marketing is still the word-of-mouth, where trust and honesty are provided with real values for each individual and client.

If you have not thought the idea of creating a viral marketing campaign, it’s time. Enjoy the ease and speed of the Internet exchange of information and create your Viral Marketing. To help, below a simple definition. Good reading and good luck. In case of doubt, I am available. Send me an email by clicking HERE or send me a message on TWITTER.

Definition to help.

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term “viral marketing” has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.

Definition: Wikipédia.

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