Have you heard of Viral Marketing? As important as keeping the finances in order, create an identity with the customer is key. Not afraid to bet all my chips that the most effective Viral Marketing is still the word-of-mouth, where trust and honesty are provided with real values for each individual and client.
If you have not thought the idea of creating a viral marketing campaign, it’s time. Enjoy the ease and speed of the Internet exchange of information and create your Viral Marketing. To help, below a simple definition. Good reading and good luck. In case of doubt, I am available. Send me an email by clicking HERE or send me a message on TWITTER.
Definition to help.
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
The term “viral marketing” has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
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