New logo – Rio 2016
Exuberant Nature combines inspiration and SUSTAINABILITY.
PASSION AND TRANSFORMATION
The passionate carioca soul that extends an embrace and shares its friendship, in a collective and warm gesture, which expresses our impassioned way of celebrating.
Passion and transformation of a city and an entire country, fuelled by the renovation of the Olympic spirit, to project Brazil and Rio de Janeiro to the world.
Passion and transformation of our planet and its people, by promoting a more interdependent, conscious and sustainable culture, as an inspiration to the present and a legacy for the future.
₢ – RIO2016 Official Site