Clients who understand?

What makes you happy *
Banks
– Agility in troubleshooting
Telefonia Celular
– Time to solve problems
– Rates
Car Insurance
– Response time and solution in case of accident
Subscription TV
– Number of channels available in the basic package
– Variety of available channels in the basic package
Supermarkets
– Benefits of the program of loyalty
– Variety of brands and products
– Cost of products
– Additional Services
Internet Home
– Speed to download files
– Variety of plans offered
– Cost of service
– Troubleshooting / Complaints
– Assistance of staff

If a satisfied customer is not necessarily a loyal customer, even more difficult for brands to create an emotional bond with them. Satisfaction is an important point for the retention of customers, but now there are several factors that help the customer choose your brand.

What makes you happy *

Banks

  • – Agility in troubleshooting

Mobile phone services

  • – Time to solve problems
  • – Rates

Car Insurance

  • – Response time and solution in case of accident

Subscription TV

  • – Number of channels available in the basic package
  • – Variety of available channels in the basic package

Supermarkets

  • – Benefits of the program of loyalty
  • – Variety of brands and products
  • – Cost of products
  • – Additional Services

Internet Home

  • – Speed to download files
  • – Variety of plans offered
  • – Cost of service
  • – Troubleshooting / Complaints
  • – Assistance of staff

What makes you unhappy *

Banks

  • – Requirements to obtain or use products
  • – Difficulty to conduct transactions online
  • – Lack of agility in the solution of problems

Mobile phone services

  • – Time to solve problems
  • – Rates

Car Insurance

  • – Response time and solution in case of accident

Subscription TV

  • – Number of channels available in the basic package
  • – Variety of available channels in the basic package

Supermarkets

  • – Benefits of the program of loyalty
  • – Variety of brands and products
  • – Cost of products
  • – Additional Services

Internet Home

  • – Speed to download files
  • – Variety of plans offered
  • – Cost of service
  • – Troubleshooting / Complaints
  • – Assistance of staff

* Source: Ipsos

Thank you, Cbittar

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