Integrated Marketing Communication (MIC)

Combining all elements of the compound of communication in a systematic way, you get greater impact than if the communications are disorderly or random. Some marketing managers advocate the use of CIM extends to all communications between an organization and its market, including the impression that it conveys to your choice of distribution channel.

The organization provides its marketing goals and decide how each element consists of communication can contribute to the goals.

The marketing manager must consider how customers are in contact with the organization, its products and messages. By adopting this process, they are focusing on techniques to deliver value directly to the customer target.

Targets of Marketing can be defined:

1 – Creation of awareness – informing the markets about products, brands, stores or organizations
2 – Formation of positive images – include people positive ratings on products, brands, stores or organizations
3 – Identification of potential customers – find names, addresses and possible needs of potential customers
4 – Training the relationship of channel – to increase cooperation between members of the channel
5 – Retention of customers – creating value for customers, meet their needs and wishes and achieved their loyalty.

Think about it!

Thank you, Cbittar

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2 responses

  1. I think one of the expresions that I have heard that relates to your post is the creation of a ‘Wave’ something that is really highly achievable with as you say good systematic planning.

    Today’s digital age means that the execution in itself is not that difficult but, get the planning wrong and that execution could look pretty bad in terms of meeting the criteria that you define at the end of the post.

    August 13, 2009 at 2:53 pm

    • Hello Jules, thank your for comments.
      Great point of view of their own. Actually with the ease of the digital age, and information “without borders” anyone can run most of the activities related to Marketing / Communication. But often a lack of knowledge and study, planning sodden leaves and often is not implemented.

      In communication with the target market, marketing managers need to know which words are clear to the participants in that market. Also need to understand how they interpret the images and sounds they used. So you need a good study of what media and more used by the target market.

      Among other points it is also assessing: Advertising, personal selling, sales promotions, public relations and direct marketing. Are critical factors which may contribute to the goals of communications and overall marketing objectives.

      Thanks again for visiting.

      August 13, 2009 at 7:05 pm

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